Arthur noted that it is now common for people to bring a bottle of beer as a gift to a friendly dinner or wedding, and Koch said he believed more and more consumers are learning to appreciate the beverage with food.Īnother factor causing the shift was the establishment and proliferation of the darling style of the craft beer movement, the American IPA, which has brought a taste for hops to America that has only increased with time. Koch, like Lost Abbey's Tomme Arthur, believes that American beer drinkers are moving to appreciate craft beer like wine, drinking it more appreciatively and reservedly rather than with consistent and mechanical elbow rotations spanning an arc from counter to lips. This year Samuel Adams rolled out Rebel Rouser, a double IPA that clocks in at 8.4 percent ABV, though it was partnered with a session-style cousin, Rebel Session IPA.
EVIL TWIN CITRA SUNSHINE SLACKER SERIES
Since Koch's company released Samuel Adams Triple Bock (17.5 percent ABV) in 1994, the company has expanded its line of Extreme Beers to include the upwards of 20 percent ABV Utopia series and the more recent, Belgian-inspired Barrel Room collection (the Thirteenth Hour stout clocks in at 9 percent ABV). Large craft companies such as Boston Brewing and Anchor Brewing are even joining the move, rolling out new lines of stronger beers in 2014-15. Evil Twin Brewing, based in Brooklyn, N.Y., makes a healthy roster of beers in a similar range, and its sales have doubled every year since it opened in 2010. It has grown at an average of 10-15 percent in sales since opening in 2006, said head brewer Tomme Arthur. based in San Marcos, Calif., makes predominately barrel-aged beers that clock in around 9 percent ABV and up. Lost Abbey, a division of Port Brewing Co. They have been emboldened by what they see as a shifting American palate, and are releasing more and more of the in-vogue, high-alcohol content beers like double and triple IPAs, export stouts, Belgian-style beers and imperial ales, that have become popular with the growing craft beer movement. Take, for example craft breweries such as Lost Abbey and Evil Twin Brewing Co. It doesn't hurt, too, that the heavier beers have a longer shelf life. , the entity behind Samuel Adams.Īnd more breweries are rushing to compete by putting out their own high-alcohol craft beers, for which they can charge a premium price, nearly as much for 750 milliliter bottle as they charge for a six-pack of regular craft beer. "Drinkers today have more sophisticated palates than drinkers generally did years ago and they're constantly looking to explore unique, high-quality beers," said Jim Koch, founder of Boston Beer Co. Across the globe, those beers made up 12.9 and 11.7 percent of new releases during each of those years, respectively, after only making up 7.4 percent of new releases in 2012 and 6.2 percent in 2011. The average alcohol content of craft beer is 5.9 percent A.B.V.Īnd the real heavyweights, beers with over 8 percent ABV, also saw a noticeable uptick in 20. "As craft beer was growing, it seemed that ABV (alcohol by volume) grew with it," said Justin Dolezal, beer buyer for Buzz Wine Beer Shop in downtown Los Angeles.Ĭonsumer research group Mintel found that the amount of beers released with more than 6.5 percent alcohol by volume increased by 319 percent in North America from 2011 to 2014, with 46 percent of new beer releases falling into this category. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit
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